Tell me something I don’t know. That I need to know. Tell me what you can do for me and why I should care. If you don’t know why I should care, then tell me anyway and we’ll figure that bit out together. That’s my job: to make people care about what you do.
BRANDING & CORPORATE IDENTITY
Step by Step - a branding & corporate identity document that I wrote for promotional product manufacturer Wackes that details their commitment to sustainability.
KTH Corporate Brochure - a branding & corporate identity document that I wrote for KTH Royal Institute of Technology, a research university based in Stockholm.
COPYWRITING FOR FILM & VIDEO
Froosh “Trade not Aid” - an information film that encourages consumers to buy from fair trade companies like Froosh, for the good of the planet and the local economies of fruit growing regions.
Legendary Trunks - The Exhibition - a promotional film for an exhibition of classic Louis Vuitton traveling cases. This was an interesting project; I had to find voices for the famous owners of these cases - including Louis Vuitton himself.
Primus - A History of Firsts: A film celebrating Primus’s 130 years of innovation.
Wildfire - a commercial for Wildfire, a massive wooden roller coaster at Kolmården, a Swedish theme park. Co-written with Per Van Koch of LaVette Film. This campaign went on to win the 2016 Svenska Publishingpriset.
The Story of Upptimely - a lighthearted look at the serious business of medical asset management.
JOURNALISM/ONLINE CONTENT
“Inside the Nobel Committee” & “Band of Brothers”: Two articles I wrote as part of an initiative to attract foreign students to KTH Royal Institute of Technology, a Swedish research university based in Stockholm.
Inside the Nobel Committee - an interview with a former member of The Nobel Committee for Physics. The article was written to highlight KTH’s connection to the Nobel Committee and Sweden’s role as the home of the Nobel Prize. Link to pdf
Band of Brothers (and Sisters) - an overview of KTH’s unique style of instruction, written to appeal to students who may have experienced a more rigid teaching style in their home countries. Link to pdf